Paid Marketing

Paid marketing means you advertise about your website or webpage within the list of a search engine by paying either each time your advertisement is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed. Paid Marketing has a great outcome in the industry as it is a scalable and a predictable way of marketing. As people come seeking for what they want the search engine will do some manipulation and if relevant to their search the advertisement of the business you own will be displayed.

At first it may seem as a disadvantage because of the fact that as the user clicks on the ads there will be an amount deducted from the payment that is already done by the company but actually it has an advantage because these ads will get displayed only when the consumer searches for it in particular. It is the most profitable aspect of the SEO .Google Adwords is also one of the platforms used for paid marketing. Using Paid Marketing increases the Search engine ranking of the pages as when the user will click on the advertises there will be an increase in the ranking of the website.

There as a number of aspects that one needs to keep in mind in order to make a paid marketing campaign a success they mainly include:

·         Discovering

·         Offering

·         Spending

·         Measuring

·         Optimizing

It is important to discover websites and platforms that can be used for advertising about our company. A proper keyword planning is needed to be done in order to reach the top in google or any other search engines. Offering becomes the most important of the prospect as it all depends on what you are offering the customers as they search through your website, for example if they are going through the pages and there are options for them to pay for downloading the data sheet or to learn or download the tutorial they must pay an amount. It totally depends on what you offer them that will tell whether they want to further invest in your website or not.

Spending a fixed amount of money is necessary to reach the highest SERP. For that purpose the company must have a certain amount of money fixed that they must spend to reach as many people as they can through the search engines. It is necessary to measure and keep a report of how the advertisement campaign is working. Knowing the source using of the data sheets and keeping a report of the total expenditure is very important to know about the profits and loss experienced by the company. After all these things are done it is very necessary to optimize. As it is very important to make our website on the top of the search engines so that it will come in the eye of the searcher at first. This is the job of the SEO administrator to optimize the website as much as he can by using certain techniques.